Ten years. Eight hundred reviews. And a website you were handed, not built.

Here is the whole plan. The rest of this page is the proof.

A plan for one thing: rebuilding tcbrewbus.com so it books more tours, and what that costs.

Everything under this is the working. What you said, what we found, every page and what happens to it, and the money line by line.

We opened every page you have. All twenty four of them.

Counted off your own sitemap, page by page.

Nine things we found. You can click every one.

Every one of these is on your site right now. The links open it.

What you said on the phone, turned into a plan.

Your words, not ours. We wrote them down as you said them.

Nobody has touched your site in over a year. Here is how we know.

These are estimates and they are labelled as estimates. We will not put a number in front of you that we cannot show the working for.

One price. The whole site. And you own it.

How it is paid

2 rounds of changes are included, and anything past that is $150 an hour, quoted before we touch it.

What happens when you say yes

1. Pay the deposit on this page. That accepts the plan and the price, and it starts the clock
2. We send you an onboarding call invite the same day, and we ask for a Xola API key. One hour, where we take access and collect your real photos
3. End of week one you get a working test booking and a straight answer on the API. Only then does design start, and only then does the next invoice go out

Pay the deposit, $4,000, and we start

Card or bank transfer, through Stripe. Paying accepts the plan and the price on this page. A countersigned copy is available if you want one.

Your card is kept on file for the payments that follow, each charged on the schedule above, and for anything you agree to after that. Nothing else is ever charged without you saying so first, and you can take the card off at any time.

This price holds until September 25, 2026.

Every page, and what happens to each.

Nothing is unaccounted for. If it is not on this list, we are not building it.

What you end up with. Twelve addresses, eleven of them already yours.

Every address above lands somewhere on this map. The rows marked TEMPLATE are drawn once and then fill themselves, so the count beside them is not a count of work.

From your own crawl, and what you told us to keep.

What the price covers. All of it, one number.

This is a package at one price, not a menu. Everything on this list is in it and none of it is billed on its own. The one line marked not in this build is the exception, and it is not part of this price.

Everything we build is on this page. There is no line called miscellaneous, and nothing here carries its own invoice.

You keep everything Google already trusts.

The design is built on your real pages, not a template preview, before a word of the rest is written. 2 rounds of changes on it are included.

You own the site, the pages, the words and the photos. It sits on your hosting with your domain in your name, and that is true from day one, not after some waiting period. The Xola API key stays yours and the write up of how the booking is wired comes to you, so the integration is never a thing only we understand.

We build with AI. That is why this costs what it costs and moves as fast as it does. The same tools stay with you afterward, so adding a tour or changing a price is something your office can do without paying anybody.

The move, with nobody landing on a dead page.

Your current site stays up the whole time. The new one is built beside it and we only point your domain at it once you have seen it and said go.

11 pages come off the site. Their addresses do not go dark. Each one forwards to the page that replaces it, so anybody who saved a link, and Google, still land somewhere real.

Every address you have today lands somewhere. None of them are left to 404.

And Xola has an API, like I said. So because everything has to be has to be booked through through them, but I know that would just, like, embed in the website. Right?

Yes. We read their documentation before writing this, not after. Here is what they give us, and what each piece does for you.

Xola has three parts. The first is the booking widget. It already loads on your site today. A button made with it can be tagged with one tour, so the right booking sits on the right page. Not one generic window everywhere.

The second is their API. It needs a key from your account. We checked: with no key it answers nothing. With your key we can read your tours, your open dates, your prices and your past orders.

The third is their webhooks. Those tell us the moment a booking is made, changed or canceled. That is how a booking gets tied back to the page that sold it.

Now the part that makes you money. Today your tours, dates and prices live inside a popup. Google cannot read a popup. Neither can ChatGPT, Siri or Gemini. So when somebody asks an assistant for a Traverse City wine tour, there is nothing of yours to read. We pull your tours out of Xola and print them on the page as real words. That is what fixes it, and it is the same work as making the site ready for AI.

Here is the honest limit, up front. The checkout window is theirs, not ours. We can open it on top of your page instead of throwing the guest out to a second window. We can put the right tour in it. But the card is still typed on Xola's screen. Xola runs your payments. That part is not ours to change, and we will not pretend otherwise.

One more, because you should hear it now. Xola only allows webhooks through what they call a custom app, and they review it first. If that review drags, or they say no, we tie your bookings to your pages another way. You still get the numbers. It just changes the wiring.

Two things are wrong on your site today. Both are settings, not limits. Every booking link you have carries an instruction that sends the guest off your site to book. And the whole site runs on two booking buttons and two gift card buttons, stamped 2021. A guest on your join in tours page gets the same window as a guest on your fleet page.

None of this gets built on a promise. We test it against your real account in week one.

1. Week one, before anything is drawn: you give us an API key from your Xola account. We read your tours, your open dates and your prices, and confirm every piece we need is there.
2. We print one of your real tours on a test page as plain words, with its real schedule and price. That is what Google and the AI assistants will finally be able to read.
3. On that same page we put the booking, aimed at that one tour, opening on the page instead of in a second window.
4. We apply for the custom app that lets us receive your bookings. That is what ties a booking to the page that sold it. If Xola drags or says no, we tell you and wire the tracking another way.
5. You get that test page to click. You also get a short write up in plain English, and the Xola documentation itself, so this is never a thing only we understand.
6. If any of it cannot do what this page says, you hear it in week one. We change the plan with your say so, or you get the deposit back. We are not invoicing you against something we have not tested.
7. Only then does design start. Every page that sells a tour gets that tour's own booking and its own real schedule.

Your question on our call.

I have, I think, three three businesses that that could could potentially work for really just bringing them to the next level.

One first. This one. You told me they all chase the same tourists, so whatever we learn here about what those people search for carries straight over to Kayak Bike and Brew and TC Cycle Pub.

Build one, watch it for ninety days, then decide with real numbers instead of a guess. Nothing in this plan assumes the other two, and nothing in it gets harder to repeat because we kept it tight.

Your words on our call.

We are not carrying your eleven SEO pages onto the new site.

They sit at /lp/, nothing in your menu links to them, they all went up on the same day in June 2025, and the page that lists them is titled with your SEO vendor's own label. Moving them across means paying us to carry work that is not doing anything for you. Our recommendation is to leave them behind. All eleven addresses forward to the page that replaces them, so nobody lands on a dead page and nothing you have earned goes dark. Then we build the blog hub and the article shape, empty and ready, and after launch real articles start going in. They are listed one by one below with where each address lands, so you can open any of them and decide for yourself.

Four to six weeks. You approve every step.

After it is live. Nothing here is part of today.

You are approving a website today and nothing else. There is no monthly on this page and nothing here is being billed now or later. Once it is live there is ongoing work that keeps it moving: new pages, your Google listing worked every month, and real articles going into the blog hub we built empty. That is a separate conversation, and we have it after you have seen the site rather than before. If you never want any of it, the site is still yours and it still works.

Done for you

You do not log in, you do not write anything, and you do not post anything. That is what done for you means here.

• Every page written and rebuilt for you. You do not log in and you do not write anything
• Your real photos used, not stock
• The design built on your real pages, then two rounds of changes on it
• The Xola API tested against your own account in week one, before anything is drawn
• Analytics, call tracking and your booking data wired before launch, so a job is attached to the page that produced it
• Every old address forwarded, checked one by one after go live
• A named person you can call, not a ticket queue

Hosting is $49 a month, and it sits on your own account and your domain stays in your name where it belongs.

Month to month, and you can stop any time. 14 days notice and it ends. No year to sign and no penalty for leaving. We would rather earn the next month than hold you to it.

You own all of it. Leaving is easy.

Leave any time, fourteen days notice. We hand you the full site files and a one page moving guide, and your domain never leaves your account. Nothing goes dark because you stopped paying us.

We will not promise you a number of calls by a date. On a site this new that is a guess, and you have probably been sold one before.

One website. One price. Then we go build it.

Pay the deposit, $4,000, and we start

Card or bank transfer, through Stripe. Paying accepts the plan and the price on this page. A countersigned copy is available if you want one.

Your card is kept on file for the payments that follow, each charged on the schedule above, and for anything you agree to after that. Nothing else is ever charged without you saying so first, and you can take the card off at any time.

Nothing happens and nothing is owed. The nine findings above are yours to keep, and you can hand them to anybody, including the company you are paying now.